In iBuild, the end goal is to pass information through a communication chain to create a replica of a model, without seeing it! Each team has a remote player, the Architect who connects to the team through their digital device. The information flows from ‘Architects’, passing to ‘Couriers’ and finally to the ‘Builders’. Fun communication barriers, a strict project deadline and last-minute role switch ruling all add to the pressure in producing an accurate result. Each participant plays a vital role in the success of their team.
iBuild is a unifying experience with strong outcomes focusing on the importance of language, feedback and creating a step by step project strategy. iBuild allows participants to explore different ways of communication: virtual, face to face, verbal and non-verbal. The artificial barriers in the game not only offer a chance to have fun; they also emphasise fundamental principles in exchanging information. The learning outcomes are not limited to improving internal communication and adjusting to the new ways of working; they can also be reflective of best practice in customer relationship management.